3.3.2 Validity

What process was used to gather and analyse the information?

When assessing the validity of the information, ensure that its collection used sound methodology based on established principles and fact or is consistent with accepted professional and industry standards.

Documentation of methods, assumptions and sources of error should be transparent.

For example: The explanatory notes on page ten of this Australian Bureau of Statistics publication: 8647.0 Gambling Industries, Australia outline possible sampling errors in the data collection methodology.

Are the images authentic?

Be aware that digital images can be easily manipulated. If images are relied upon to make a point, consider whether they are authentic.

Verifying authenticity can be tricky. Try to locate the original source of the image, or contact the creator or copyright owner. If you cannot identify the copyright owner, this can be an indication that the image is fake. If an image is real, people usually want credit for it!